How Agencies Can Prepare Clients For Success
A marketing agency is typically hired on to help companies achieve their marketing goals and objectives. What happens when a company has not set any goals and objectives? How does an agency handle...
View Article5 Essential Tips for Creating an Effective Brochure
You have made the decision that it’s time to create a new company brochure that shows the products/services you offer. The goal is to rebrand your company and come out with a new logo, tagline, and...
View ArticleEssential Tips to Creating A New Corporate Identity
Your corporate identity is an important aspect of building your business into a successful enterprise. Communicating the core values of your business to your customers and prospects is crucial to your...
View ArticleThe Importance of Identifying Your Ideal Customer
In our current economic climate, it’s crucial for business owners to keep their customers loyal. Surprisingly…..the one question that most businesses can’t answer is who their ideal customer is. Some...
View ArticleWhy are Companies Cutting their Marketing Completely During the Recession?
The economic downturn is causing pandemonium for marketers. Instead of being in high demand to help companies get back on track and find new business, marketing is being cut completely. How can...
View ArticleThe Key to Successful Copywriting
Too many times, copywriters end up focusing their efforts on writing a book rather than a short story. A copywriter’s job is not easy, it’s a tedious task to continue coming up with fresh taglines and...
View ArticleHow To Measure The Right Marketing Metrics
Most businesses launch marketing campaigns without knowing how to measure results. Did we spend our money wisely? How do we know if we were a success? What benchmarks should we be setting? The list...
View ArticleThe Do’s and Don’ts of Pitching Stories To Magazines
Getting articles published in a magazine is a great way to gain credibility in the marketplace. Too many times business owners think their stories are interesting or newsworthy when infact they are...
View ArticleHow to Keep Your Email Campaigns Running Smoothly
Too many times, business owners don’t have an email marketing strategy in place and keep sending out emails over and over again to any list that they can get their hands on. Most use Constant Contact...
View ArticleHow to Keep Your Internal Corporate Communications Strong
Too many times in organizations the Marketing Department is kept in a vacuum and does not communicate the key marketing initiatives to the rest of the company. It’s important to inform the employees...
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